Download PDF , by Brian Lawley Pamela Schure
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, by Brian Lawley Pamela Schure
Download PDF , by Brian Lawley Pamela Schure
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Product details
File Size: 8942 KB
Print Length: 354 pages
Publisher: For Dummies; 1 edition (January 5, 2017)
Publication Date: January 5, 2017
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B01N7PJVYW
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Amazon Best Sellers Rank:
#73,111 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
If you subscribe as I do to Brian's introductory comments that "Product Management is a critical strategic driver in a company", and value following a proven methodology and set of best practices based around hands-on product management experience, then this is a great "goto" book to own and keep on your digital bookshelf.I use the term "goto" as it provides practical guidelines that can be used to help me make a more informed & intelligent decision. For me it's easy to get distracted and lose sight of what my end game or deliverable on a project is. What I like about the way the book is laid out is the generous use of checklists or tables that help focus one on their priorities.An example would be asking yourself during the planning process of developing a new product or evaluating current offerings: what are the products core benefits?, and what are the key features that support the benefits? These types of questions are a great set of questions to develop a roadmap on knowing what to do right now, etc.As important as it is to know what to do at the start and middle part of the process, Brian also offers some great advice in the final chapter on determining whether or when to retire or replace the product and how to execute a successful end-of-life campaign. Starting with the rationale behind why a product needs to be retired, he then provides a set of pointers on steps for product retirement.This book will help me in managing our business as our offerings are really more service based than offering a physical product, I love his common sense approach in having me take a hard look at our line of services and seeing how we can add more value to them. This will help differentiate our offerings by strengthening our value proposition and competitiveness with our current clients and prospects.
Product Management for Dummies is so much more than a beginner’s guide to Product Management. It is a comprehensive, well-written guide book, rich with advice and real world examples from industry leading companies. This book takes MBA level concepts and simplifies them into “dummies†terms.Product Management is a vast topic that encompasses the technical, leadership and managerial skill set required of a product manager, as well as the life cycle methodology through which the product manager drives the product. Is this book just for “dummies� Absolutely not! This book is for EVERY Product Manager – a newbie or career veteran who manages a group of product managers.Product Management for Dummies is very well organized. It can be read from cover-to-cover or referenced by starting somewhere in the middle to answer a specific product management question. At every turn, there are tips and reminders. And, near the end, after learning so many best practices, there is a section on all the pitfalls, points of failure and traps a product manager can fall into on the way to becoming product janitor. What an excellent resource complete with a glossary of terms! I commend Brian Lawley and Pamela Schure for tackling this complex subject and writing this easy-to-understand guide.With purchase of this book, there is a huge bonus offer! I received a license to download the 280 Group Product Management Lifecycle Toolkit which is a collection of templates and tools for Product Managers to create documents needed in day-to-day product management duties. And, there is also a Cheat Sheet on dummies.com with answers to Product Management questions.This book, the cheat sheet, and the Product Management Lifecycle Toolkit provides everything that is needed to become a disciplined, level-headed product manager who manages successful products, builds business value, and leads by garnering the trust of others.
While I am not a product manager myself I do understand what is important for product managers to know. I work with and for product managers.Product Management for Dummies covers several important areas such as: what a Product Manager is, what they do, why it’s important for companies to have managers for their products, the Product Lifecycle (why it’s important and what should happen during each stage). The details in this book are fantastic and it really gives product managers the tools and knowledge they need on the job.With your book purchase you also get a single-user license for the 280 Group’s “Product Management Lifecycle Toolkitâ€. This is a great resource for product managers to use.In my position as Customer Success Manager with AIPMM I get a lot of inquiries about resources from product managers. I know this book is going to be one of the resources I recommend.FULL DISCLOSURE: I work closely with Brian and the 280 Group and was given a free Kindle version to read and review. My opinions are my own.
With “Product Management for Dummiesâ€, Brian Lawley and Pamela Schure have done a masterful job creating an engaging guidebook, whose rich content is testimony to the complexity and increasingly strategic importance of the product management role in today’s hyper-competitive business environment. Drawing on the authors’ combined decades of experience as product managers, this is a relatively compact volume whose lively conversational style and highly practical approach makes it very accessible and easy to digest. “Product Management for Dummies†thoroughly covers all aspects of the product management lifecycle, from planning to launch to product retirement. Lawley and Schure have seen it all, and offer invaluable instruction on how to create a roadmap for success as well as wise counsel on pitfalls to avoid. I particularly enjoyed the section on the art of persuasion, a critical aspect of product management that deserves greater attention, yet is often overlooked. Whether you are a novice or are an experienced pro, this book is an invaluable “must-have†that deserves a space on the desktop of anyone who has taken on the intricate challenge of product management.
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